Tom Ford

LIPS & BOYS

Lips + Boys lipstick 2015 limited edition collection online launch production. 
DML evolved the original creative concept, the lips grid, 
to become more interactive and engaging. 
DML produced and shot extensive new still and video content for both 
the Lips and Lips + Boys limited edition collections. 

RESULTS

8M Impression Most liked post on their Instagram channel. 
Lips + Boys Collection sold out 50% faster than the year previous. 
The Lips Collection benefited from a ripple effect and 
increased sales by 30% over last year.