The objective was to drive demand across Victoria’s Secret Pink swim and apparel during spring,
by making the brand an essential part of her spring break experience.

This was an integrated campaign that consisted of multiple storylines about her spring break
wardrobe across 
omnichannel, culminating in a spring break party in Miami that was
simulcast into stores and streamed on social platforms.


The campaign resulted in record-breaking sales results for the brand
with 26% growth for the spring season.