The objective was to drive demand across Victoria’s Secret PINK swim and apparel during spring,
by making the brand an essential part of the spring breakers' experience.

The SPRING BREAK FOREVER campaign started with multiple print ads and videos of the PINK models sporting the collection,
and culminated in a spring break party in Miami that was simulcast into stores and streamed on social platforms.


The campaign resulted in record-breaking sales results for the brand
with 26% growth for the spring season.